Why TenderHeart?

Better Patient Care, More Positive Outcomes, Improved MCO Management

Through the use of personalized incontinence coaching and continuous interaction with patients, we improve a patient’s condition, helping them live happier, confident, and more independent lives. Our value-based model improves care and outcomes for patients. In turn, Managed Care Organizations (MCOs) limit costs through lower usage rates and fewer health complications for patients due to incontinence issues. Our approach rests on three key principles:

Higher Patient Interaction

All TenderHeart patients gain access to much needed incontinence management support. Our focus on patient education and the appropriate use of products leads to better day-to-day management of their incontinence. Through frequent and consistent communication, we ensure the incontinence products we are supplying meet the patient’s incontinence needs. This ongoing communication also allows us to make any necessary adjustments to the treatment plan and prevent potential adverse health conditions.

Every patient is unique and deserves compassionate care and advice on the best ways to deal with their specific incontinence issue. We assess every new patient based on their mobility, their care setting, the type, frequency, and severity of their incontinence episodes, and much more to find the right product to fit their needs. This incontinence management and coaching is the foundation of what we do.

Higher Quality Products

TenderHeart offers high-quality supplies from an extensive array of suppliers. With access to virtually all products from every manufacturer, we carry brands and options that cater to every patient need. We have the ability and reach to find the specific product that best fulfills the requirement for each individual patient, including gender specific products. These high-quality, tailored product solutions give members the greatest chance for better condition management.

We find the right products to address the specific incontinence issues each patient is facing, while accounting for their particular circumstances. The right kind of product, sized for the proper fit, and chosen to handle the specific incontinence issue faced by the patient leads to more positive outcomes and greater patient satisfaction. It’s not a matter of ordering more products for your needs; it’s ensuring the quality of products received that makes the biggest difference.

Lower Utilization

When patients know more about their incontinence issue, how to manage it, and which products are best to treat it, they will need fewer products to enjoy the benefits of better incontinence care. Patients will receive what they need and — unlike a fee-for-service model — won’t be burdened with many lower-quality products that in many cases fail to address their needs adequately. This means patients can avoid negative experiences like using underpads around the house to manage leakage, packing closets with unnecessary and unwanted products, and doubling up product usage to gain greater absorbency.

These issues all lead to negative health impacts for patients including skin breakdowns that lead to sores, ulcers, and infection, urinary tract infections, limited social interaction that causes anxiety and depression, and reduced sleep — a contributing factor in a higher risk for falls.

Removing these negatives through coaching and quality products helps patients and increases their overall satisfaction. It also means MCOs will spend less per member, per month as patients will need fewer products to manage their incontinence.

Our Experience

TenderHeart has extensive experience in using a value-based model to provide incontinence management and coaching to many patients. Explore our track record and see the kind of results we provide to both patients and MCOs.


Hear more from both patients and the MCOs that have worked with TenderHeart describe the impact our focus on higher patient interaction and quality products has had on members’ lives.

Positive Outcomes

Discover how better health outcomes for patients, made possible with the value-based model, lead to both a better quality of life for them and cost savings for MCOs.